Amul offers Business Proposition to Railways on Twitter

NEW DELHI: Dairy giant Amul today reached out to the Indian Railways on its official Twitterh handle with a business proposition to use its refrigerated parcel vans to transport Amul Butter across India.

The Railways promptly responded on the micro-blogging site, using a popular tag line of the company for the brand.

“IR will be utterly butterly delighted to get the taste of India to every Indian,” the ministry’s handle @RailMinIndia tweeted.

The Indian Railways extensively uses Twitter to address passenger woes. But this could perhaps be the first time the national transporter has received a business proposition on the micro-blogging site.

“@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise,” the dairy major had tweeted to the Railways.

The Indian Railways had introduced the refrigerated van service a few years ago with an aim to facilitate the transportation of perishable commodities such as fruits, vegetables, frozen meats/poultry and chocolates, but most of the vans were lying defunct, according to a ministry official.

However, this service exists only on specific routes.

“We would certainly like to capture this traffic. Let us see what can be done,” the official added.

The senior divisional manager of the Ahmedabad Division will meet officials from Amul tomorrow to discuss this, said the official.

He said that the South Western Railway has some refrigerated vans, they can be repaired and used by the Railways to assist Amul.

The Twitter conversation between Amul and Indian Railways is going viral

This Twitter conversation between Amul and Indian Railways is going viral. The Twitter chat started when Amul asked Indian Railways for using refrigerated parcel vans to transport Amul Butter across India. Amul asked Railways, “Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise.” Now, the reaction to this tweet by Ministry Railways is going viral. Railways tweeted, “IR will be utterly butterly delighted to get the taste of India to every Indian.” Indian Railways is known for its swiftness and activity on Twitter. A number of times, Railways has provided solutions to the problems of a number of passengers. And this one will just go on to cement its reputation as an organisation that cares about building relationships.

Earlier on Sunday, it was reported that Railway Minister Piyush Goyal wants the Mathura Junction railway station to be equipped with all the necessary facilities. According to the official, who did not wish to be named, Goyal wants a plan to be submitted to his ministry for the facelift of the Mathura station. The minister had also emphasised on increasing the revenues of the railways through advertisement, he said.

Travelling to Kota by Jan Shatabdi Express, Goyal made a whistle-stop at Mathura on Sunday. Though he did not interact with the media, he gave instructions to the railway officials. The railway minister also took feedback from the passengers on board the Jan Shatabdi Express.

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