Mumbai: Alarmed by large number of deaths in the city caused due to unwarranted crossing of railway tracks, railway officials in Mumbai are looking up to Bollywood and sports celebrities to star in short films for creating awareness.
Short films of a minute’s duration on the subject will be screened at multiplexes while five-minute-long films will be screened at schools, colleges, housing societies and slums.
About 3,500 people who die annually on rail tracks “include people falling from trains and those crossing tracks among others. At any given station, one can see a large number of commuters jumping on the tracks to change platforms. We need to make the people realise that these short-cuts can cause death,” a senior railway official said.
“To curb this menace, we plan to rope in prominent personalities. It should make a difference to the commuters when their idols tell them not to cross tracks,” he added.
Besides short films, the railway officials will also run a high-intensity campaign and put up posters in trains and at stations. Railway officials said that they are doing everything possible to cut down death rates.
According to a RTI query, filed, nearly 40,000 commuters died and an equal number were injured over the last decade.