DMRC-National Book Trust (NBT) tie-up to give 15% Discount on Books for Metro Commuters

New Delhi:  In a bid to promote reading habit among commuters, Delhi Metro Rail Corporation (DMRC) has collaborated with National Book Trust (NBT) to provide books at discounted rates to Metro commuters and employees.

As per a Memorandum of Understanding (MoU) signed between the two organisations today, DMRC and NBT will share each other’s premises to carry out promotional activities like joint advertising on its premises, discounted sale of books to Metro commuters and employees, establishment of book shops in selected metro stations, promotional sale of metro smart cards during book fairs or exhibitions among others.

The MoU was signed between DMRC Director (Operations) Sharat Sharma and NBT Director M A Sikandar in the presence of Managing Director, DMRC, Mangu Singh.

As part of this pilot project, ‘NBT Metro Book Shops’ will be opened at Kashmere Gate and Central Secretariat Metro Stations, tentatively on November 14.

Similarly, NBT will display important publications in English, Hindi, Urdu and other prominent languages at the ‘NBT Metro Book Shop’.

NBT will offer a discount of 15 per cent on sale price of books to all genuine metro commuters on showing their metro smart cards at the proposed ‘NBT Metro Book Shops’ at Kashmere Gate and Central Secretariat Metro Stations.

NBT will also offer Book Club Membership to interested employees of DMRC.

Among a host of book promotional activities under the MoU, DMRC will identify and allot spaces at prominent metro stations, subject to availability, for display of publicity materials on special occasions like National Book Week, World Book Fair and book exhibitions.

DMRC will arrange distribution of printed materials of various events of NBT regarding book promotion or New Delhi World Book Fair, through its selected ticket counters.

Recently, DMRC and Delhi Tourism and Transportation Development Corporation (DTTDC) had signed a Memorandum of Understanding (MoU) for jointly promoting tourism.

For the latest information regarding both the corporations, NBT will arrange to link its website with that of DMRC.

Delhi Metro at present runs its services on seven Lines spanning around 190 kilometers, including Airport Express Line and carries around 25 lakh passengers on weekdays.