नई दिल्ली New Delhi: IndiaMART has found advertising space on a Yellow Line Route (Jahangirpuri to Huda City Centre) metro. The fully wrapped metro features brand ambassador Irrfan Khan and the brand message ‘Kaam yahin banta hai’.
IndiaMART is the first company to join hands with Delhi Metro Rail Corporation (DMRC) for a brand-wrapped metro on this key route. Another wrapped metro on the Blue Line route, from Dwarka to Noida was initiated today. Sumit Bedi, Vice President – Marketing, IndiaMART is thrilled at being the first to do so. Metro’s popularity promises to create a high brand recall among people.
The Yellow line route includes important business hubs like Chandni Chowk, Chawri Bazar and Kashmere Gate, and Gurgaon, home to big corporate houses. IndiaMART is confident that this initiative would help reach out to a large pool of commuters.
The wrap features various contextual messages featuring Irrfan Khan, who connects with commuters by communicating about IndiaMART in an exciting manner. Bedi believes this will go a long way in creating a desirable impact in the minds of people. IndiaMART’s brand campaign is inclusive of varied mediums – TV, radio, online, and now OOH.