NEW DELHI: The fruit juices company Manpasand Beverages Ltd is eyeing a healthy growth in its revenue in the coming months through Indian Railways as the company gears up to expand its presence in all stations pan India in the coming fiscal year.
Manpasand’s flagship brand, Mango Sip, is available extensive in all major formats of IRCTC. The company is now focusing on aggressively expanding the presence of Fruits Up brand across entire Indian Railways network. Under Fruits Up brand, the company will offer various travel sizes packs of the brand’s premium fruit juices as well as carbonated fruit drinks in different flavours.
“Manpas and Beverages has a long-standing association with Indian Railways via Mango Sip, which is available across all major formats of IRCTC. Recently, we have also started supplying one of our new brands, Fruits Up, in key stations and have received positive feedback from the consumers about the product. We have also tied up with IRCTC’s online catering service and our products, Mango Sip and Fruits Up, will be available soon via e-catering. We are working towards expanding our presence in more stations across India in the coming year. Given the penetration of Indian Railways, we hope that our association with them will enhance the visibility of all our products among a wider range of customers.”
Manpas and Beverages is empanelled with the IRCTC for direct selling to vendors approved by the later. The company’s Mango Sip and Fruits Up brands are available at catering units at stations and mobile units of the Indian Railways.
The company, which aims to leverage on a strong supply-led growth in the coming days, is setting up four new plants in the next 12-18 months period to increase its capacity.