SECUNDERABAD: The top-brass of South Central Railway (SCR) has urged advertising and publicity agencies to come up with innovative ways to exploit the untapped potential of Indian Railways in the field of commercial publicity.
“The SCR has received a non-fare revenue target of Rs33 crore from the Railway Board for the current financial year (2019-20). In the latest meeting with business partners , SCR general manager Gajanan Mallya apprised the advertising and publicity agencies about the huge space available for commercial publicity in order to increase the non-fare revenue,” Chief Public Relations Officer of SCR Ch Rakesh said.
As per official data, as many as 734 express and passenger category trains of SCR run with 100% occupancy every day. The zone has around 160 important stations, 24 MMTS stations and 121 MMTS services besides, a wagon fleet of 19,900 wagons, 288 closed circuit rakes consisting of 16,000 wagons and 1,265 locomotives.
“Based on representations made by business partners, senior railway officials have been asked to plan and coordinate in creating avenues of publicity and achieving the Rs33 crore non-fare revenue target fixed for the current financial year,” Rakesh said.
Earlier, K Siva Prasad, principal chief commercial manager of SCR, elaborated on the new and innovative ideas and concepts being envisaged by Indian Railways in the field of advertising on railway premises such as circulating area, platforms and trains where millions of passengers come across.
“The meeting themed on non-fare revenue generation also focussed on provision of facilities like on-demand content for entertainment and education. The business partners were apprised about various changes in the procedures of awarding publicity to facilitate the advertisers,” a SCR official said.
Notably, the SCR had registered the highest-ever freight loading of 122.5 million tonne during the 2018-19 financial year — 19% more as compared to the previous year. Earnings from freight transportation have crossed the Rs10, 000 crore-mark for the first time.