Mumbai: Times Innovative Media (TIM), a subsidiary of Bennett Coleman & Co, has bagged the advertisement rights of Mumbai Metro One for 15 years.
TIM operates its out-of-home media business under the brand, Times OOH. The contract includes various advertising options available at Mumbai Metro like station corridors, pillars, train wraps, train interiors, sponsorship opportunities and a state-of-theart digital network that will be installed by Times Innovative Media.
Sunder Hemrajani, managing director, TIM said “Mumbai Metro Line I is an important project under the public private partnership. It will offer Mumbai citizens a comfortable, reliable and efficient transportation mode. Mumbai will see metro rail system for the first time which will offer state of the art coaches, and passenger convenience systems. We are delighted to be associated with this project as the overall media partner of Mumbai Metro to offer world class media solutions to marketers for engaging with their target segments. We look forward to this long-term association.”
Times OOH first won the advertising rights at Mumbai and Delhi Airport in 2007, and went on to win the 20-year contract to manage advertising space in T3 terminal at Delhi’s Indira Gandhi International Airport in 2010 and an 11-year contract at Chhatrapati Shivaji International Airport in Mumbai in 2013.